Convenience Store News 2018 Store Design Contest: Best Original Design
The state of Oregon is known for its natural beauty. Chris Davies, principal at Blue Goose Investment LLC, had a vision for a brand and image that would embody that sense of nature’s beauty.
“It starts with the name, but the story is completed as the customer steps into the store and is surrounded by unexpected warmth, freshness and friendliness that is uniquely Blue Goose,” according to designer Paragon Solutions.
The new 3,776-square-foot convenience store marked a considerable upgrade from the former 2,460-square-foot, three-bay service building with snack shop that previously occupied the site.
The new store’s layout is designed to balance maximum store size with unimpeded traffic flow and plentiful customer parking. The store’s entry is purposely placed to face the street corner in order to provide an airy, open interior. In a unique touch, the store provides a dish of water and hooks to attach dog leashes while their owners shop inside.
The use of warm, natural woods and cool blue colors in the store’s interior is meant to welcome customers to a special Oregon experience. The combination of high-end, custom wine displays and exposed wood ceilings adds a contrasting industrial flair, while the large, uncluttered floor space with custom graphics for each area streamlines the shopping experience. The use of stone on both interior and exterior walls completes the store’s natural Oregon feel.
The 13 cooler doors, two freezer doors, walk-in beer cave and large, open-face cooler make it easy for customers to pick up grab-and- go food and beverages, while craft brew fans can visit the growler filling station that offers both microbrews and ciders on tap.