Crown Imports Division Renews Tsingtao Beer Agreement

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Crown Imports Division Renews Tsingtao Beer Agreement


CHICAGO -- Crown Import's Monarch Import Co. has extended its Tsingtao Beer U.S. import agreement with the Tsigntao Brewery in Chicago.

Under the renewal, the Monarch Import Co. remains the exclusive importer of Tsingtao Beer for the U.S. market, Bermuda and the U.S. Virgin Islands. Monarch, a subsidiary of Crown Imports, has imported Tsingtao since 1978 and enhanced the brand's position as the best-selling imported beer from China and one of the top imported beers in the U.S. market, according to the company's announcement.

"We are very pleased about the brewery's continued commitment and look forward to importing and marketing the Tsingtao brand in the U.S. for many years to come," said Bill Hackett, vice president at Monarch Import Co. "We are extremely proud of our longstanding relationship with the brewery and Tsingtao's position as the No. 1 imported Chinese beer in the U.S. and want to acknowledge our wholesalers, retailers and consumers for their outstanding support."

Tsingtao Lager, the No. 1 imported Chinese beer in the United States, is brewed and bottled by the Tsingtao Brewery in China. Monarch Import Co. is the exclusive importer of Tsingtao Lager and Tsingtao Pure Draft in the United States.

Other Crown Imports brands are making news as well. Victoria Beer received Market Watch magazine's Leaders Choice "Best New Product" Award in the beer category. The Leaders Choice Awards are voted on by the Market Watch Leaders and honor the industry's top brand performers.

In addition, two Modelo brands landed on Cheers magazine's annual Growth Brand Awards, which includes top-sellers and brands to watch. In the Established Growth Brands category, Modelo Especial took the No. 5 position with a sales increase (2009-2010) at 15.5 percent and ACGR (2006-2010) at 12 percent. Also, Victoria took the No. 7 position in the Rising Stars category -- brands less than five years old that have exhibited substantial growth over the past few years.

"We are very pleased that our brands continue to be recognized by the industry," said Bruce Jacobson, executive vice president of national sales, Crown Imports. "We want to thank our wholesaler and retailer partners for continued commitment to our brands, which helps make these industry recognitions and awards possible."