CSNews Launches ‘Category Spotlights’ E-Newsletter
JERSEY CITY, N.J. — Convenience Store News, the leading media brand in the convenience store industry, introduced Category Spotlights, a new twice-monthly digital newsletter.
Debuting Wednesday, the product contains timely information on best-selling products by category, up-to-the minute news and trends on key category and subcategory data, and unbiased, non-paid new product announcements of importance to convenience store retailers.
With exclusive research and product information from Nielsen, the global leader in data and measurement for the retail, food, consumer and media industries, and McLane Co., the largest broadline wholesale distributor to the c-store industry, Category Spotlights delivers:
- The best-selling SKUs by category;
- Snapshots of major sales and product trends at a subcategory level;
- Information on new product launches by category; and
- Spotlights on hot new products, selected by the CSNews editorial staff.
“The thirst for product information in this industry is unquenchable,” said Don Longo, editorial director of Convenience Store News. “With Category Spotlights, we provide the industry with unique information that cannot be found in one place anywhere else. We are also appreciative of our partnerships with Nielsen and McLane, who are providing us with very actionable and exclusive data and insights to share with the c-store industry.”
Category Spotlights is emailed to more than 34,000 c-store industry professionals twice a month.