Cumberland Farms Extends Deployment of Retalix

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Cumberland Farms Extends Deployment of Retalix

DALLAS -- Cumberland Farms completed the implementation of Retalix HQConvenience (HQC) and the Retalix StorePoint Office systems across all 600 corporate stores, the company reported.

Following on the heels of the successful rollout of Retalix StorePoint point-of-sale (POS), Retalix Fuel and the Retalix Forecourt Server (RFS), Cumberland Farms decided to extend the deployment of the Retalix solutions to the stores' back office systems and the chain's headquarters, according to the report.

"We're running Retalix from headquarters to the store to the pumps, automating pricing, product promotions, store reporting, store operations and transaction processing," said John Carroll, vice president, Cumberland Farms. "That allows our store managers to complete store reporting requirements much more quickly and spend more time managing the location, maximizing sales and servicing customers."

Retalix StorePoint Office is integrated with Retalix StorePoint POS, Retalix Fuel, Retalix Forecourt Server (RFS), Retalix HQC and a variety of store-level functions including mobile solutions, receiving, ordering, demand planning, customer loyalty, QSR and inventory management, the company reported.

The Retalix HQConvenience (HQC) application allows petroleum and convenience retailers to gain central control of item, price, supplier and store information and activities. Using a rules-based approach, it efficiently maintains and manages prices and promotions.

"The Cumberland Farms deployment illustrates our belief in an end-to-end solution, regardless of whether done in a single step or multiple phases," said Ray Carlin, executive vice president, Retalix USA. "Moving forward, we have a shared vision of delivering additional functionality and visibility to a range of integrated business processes to reduce costs and help grow revenues in related areas as well."

Cumberland Farms is a leading U.S. petroleum and convenience store chain operating 600 convenience stores in 11 states in the Northeast and Florida.