Detroit Area's Milk Gallons Sport Support Line for Homeowners

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Detroit Area's Milk Gallons Sport Support Line for Homeowners

10/19/2006
MINNEAPOLIS -- Gallons of milk in Detroit area convenience stores are popping up with contact information for free foreclosure counseling. The non-profit Homeownership Preservation Foundation (HPF), headquartered here, launched the grass-roots campaign that will appear on 250,000 gallons of milk to help prevent foreclosures in Detroit.

The "branded" jugs list the phone number for free foreclosure counseling -- (888) 995-HOPE -- from HUD-approved counseling agencies 24 hours a day, seven days a week.

Detroit was picked as the first area for the campaign, as it is the state with the sixth highest foreclosure rate in the U.S., according to RealtyTrac. The HPF plans to expand the program to other areas with high foreclosure rates. "Detroit is the first of what we hope will be several markets in which we roll out our milk jug campaign," said Colleen Hernandez, president and executive director of the HPF.

"Mortgage foreclosure is a nationwide problem that needs to be addressed head on," Hernandez said. "By adding our message to milk jugs, we hope to reach struggling homeowners who are reluctant to call their mortgage lender for help right at their kitchen table."

Established in 2004, the HPF has provided more than 20,000 counseling sessions to homeowners in every state in the U.S. It is currently undergoing a nation-wide campaign to help homeowners avoid foreclosure.