DiaSense

Blaine Pharmaceuticals has released DiaSense, a sugar- and gluten-free line of nutritional supplements formulated for people who have or are at risk of developing type 2 diabetes. Products available -- DiaSense Magnesium, DiaSense Chromium and DiaSense Multivitamin -- provide the nutrients that studies have shown boost insulin effectiveness, support blood glucose balance, promote good eye and skin health, maintain nerve function, and enhance heart health, according to the company. To accompany the product's release, Blaine will launch a national consumer advertising campaign to educate Americans about the DiaSense line. Also, an aggressive retail promotion and consumer couponing program will be launched to encourage trials. In addition, Blaine will launch an integrated marketing campaign that specifically targets healthcare practitioners.

Blaine Pharmaceuticals, Fort Wright, Ky.
(888) 342-7367; www.diasensehealth.com