Direct Source and ViVOtech Partner on Mobile Marketing and Loyalty Programs

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Direct Source and ViVOtech Partner on Mobile Marketing and Loyalty Programs

01/13/2010
NEW YORK -- Direct Source will support the implementation of a new breed of customer-facing payment devices by ViVOtech. The PCI2.1 certified ViVOpay 8800 and 8600 devices not only allow retailers to accept secure mag-stripe, contactless and mobile payments, but also deliver a personalized mobile marketing experience to their customers, the companies reported.

The ViVOpay 8000 product series features built-in intelligent mLoyalty client software enabling merchants to offer exciting new mobile marketing and loyalty programs to their customers using contactless or mag-stripe cards, RF sticker-enabled existing phones or NFC-enabled mobile phones.

"The mobile revolution is gaining momentum and retailers need to be equipped with devices that will allow them to leverage the capabilities of millions of mobile phones to deliver new services to customers" said Mohammad Khan, president and founder, ViVOtech. "Direct Source and ViVOtech have both the ideal devices and the implementation expertise to create a system quickly and efficiently."

Equipped with a powerful ARM processor, Linux operating system, integrated contactless NFC and mag-stripe readers and high-capacity memory, the new devices allow merchants to future-proof their investment for the next-generation, customer-facing devices that will grow over time, driven by a highly mobile consumer base.