Dole's Frozen Fruit

Dole Food Company Inc. debuts Dole Frozen Fruit -- a line of fresh frozen fruit with the "locked-in" natural goodness and nutrition benefits of fresh fruit. The first national brand to enter the category, Dole plans to market the new line with a compelling nutrition message. Dole will offer an extensive selection of over a dozen fruits from colorful antioxidant-rich berries to Dole’s signature tropical fruits including Tropical Gold pineapple. The products are 100 percent natural fruit, frozen when ripe, washed and ready to eat.

Dole Food Company Inc., Westlake Village, Calif.
(818) 879-6600; www.dole.com