Dunkin' Donuts Still No. 1 in Customer Loyalty
CANTON, Mass. -- For the fifth straight year, Dunkin' Donuts, America's favorite every day, all-day stop for coffee and baked goods, has been recognized by the Brand Keys Customer Loyalty Engagement Index as No. 1 in customer loyalty in the coffee category, the company reported.
"This great honor speaks volumes about our incredible franchise community. We have nearly 1,200 franchise owners and operators in the U.S. who are committed to providing our guests with an unmatched customer experience each and every day. Through their efforts, Dunkin' Donuts is one of the world's most recognized and loved brands and a daily ritual for millions of people," John Costello, chief global customer and marketing officer at Dunkin' Brands said in a released statement. "We are very proud to have earned the top ranking for customer loyalty five years running, and look forward to continuing to provide our guests with great coffee and snacks in a fast, friendly, welcoming environment, and at a great value."
The 14th annual national survey by Brand Keys identifies brands that are best able to engage consumers by meeting or exceeding their expectations, which creates loyal customers. The report predicts which products consumers are most likely to purchase over the next 12 to 18 months. In the coffee category, consumer preferences were based on consistently meeting customer expectations for taste, quality and service, according to the company.