Dunkin' Donuts Unveils New Ordering Technology

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Dunkin' Donuts Unveils New Ordering Technology

CANTON, Mass. -- To make life easier for anyone responsible for getting coffee and baked goods to keep friends or colleagues running, Dunkin' Donuts unveiled "Dunkin' Run," an interactive Web site and iPhone application the chain said will enable customers to solicit and place Dunkin' Donuts group orders in just a few clicks with unprecedented ease, speed, accuracy and fun.

Dunkin' Run brings customers a completely new and unique social online group ordering experience and tools, the company stated. To begin, "Runners" can initiate a group order on www.DunkinRun.com through their computer or mobile device, or via an iPhone application available for free download at the iTunes online store. Immediately, interactive alerts are sent to the Runner's list of friends or co-workers, telling them when a trip to Dunkin' Donuts is planned along with a personal message inviting them to place an order online. Invitees can view the Dunkin' Donuts menu to place their order, and registered users can select from their own personal list of favorites and/or previous orders. All Dunkin' Donuts core foods and beverages are presented using interactive product images to make personalizing an order both simple and fun.

All of the orders are integrated onto a single page/screen which the Runner either prints or uses their iPhone or mobile device to bring to any Dunkin' Donuts store. Dunkin' Donuts crew members will use this checklist to fulfill orders quickly and ensure order accuracy. The Runner can also use this page as a checklist to ensure that everyone in the group gets what he or she ordered, according to Dunkin’ Donuts.

Dunkin' Donuts' Brand Marketing Officer Frances Allen said Dunkin' Run is a powerful example of the company's commitment to bring value to people in new and innovative ways. "People love Dunkin' Donuts because more than any other brand, we're all about offering high-quality, easy-to-order products and getting our customers on their way and back into their busy lives as quickly as possible," she said. "Dunkin' Run extends that same spirit and commitment to the office, the dorm or any group, leveraging fun and exciting online and mobile tools to make it even faster and easier to keep yourself and others running with a great cup of coffee or a breakfast sandwich any time of day."

Dunkin' Run is a joint collaboration between Dunkin' Donuts and its advertising and digital agencies of record, Hill Holliday and Studiocom, respectively.

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