Encouraging Results In The Snacks Category

C-store customers showed an increased preference for alternative snacks

Salty snacks had a positive year overall in 2011. Average sales per convenience store rose by 6.1 percent to $30,412. Share of the category remained steady, with no segment gaining or losing more than 0.7 percent in terms of units sold.

C-store customers showed an increased preference for alternative snacks, which increased 13.4 percent in sales to reach $1.6 billion across the convenience industry.

In general, salty snacks remained a solid category for c-stores, with sales increases across the board.