Everlast Nutrition for Latinos

Vitamin Branding Corp., a trademark licensee of Everlast Worldwide Inc. and manufacturer of Everlast Nutrition products, introduced Everlast Nutrition for Latinos. The line will be targeted towards the Latino market using specific Latino taste profiles and Spanish language packaging. Additionally, the packaging colors will be rooted from Latino culture. The line will initially consist of 8 SKUs, including the Explosion Tropical energy drink, three nutrition bars and four traditional vitamin supplements. Target markets include, but are not limited to, the New York metro area, Miami, Los Angeles and Chicago.

Vitamin Branding Corp., New York
(212) 564-4567; www.everlastnutrition.com