ExxonMobil, Shopkick Debut Industry-First Loyalty Program
IRVING, Texas -- ExxonMobil Corp. is the first company in the convenience store and fuels industry to incorporate shopkick Inc.'s loyalty program. As of today, more than 375 Exxon and Mobil convenience stores/gas stations are offering shopkick rewards in the Miami, New York City and Washington, D.C., areas.
Shopkick is a free mobile application (app) available to iPhone and Android smartphone users. The app works by emitting a signal from a device located in every participating store. Once a customer downloads the app and subsequently enters a participating location, their cell phone picks up the signal and they receive "kicks," which can be collected and redeemed for in-store gift cards, song downloads, Facebook credits or the ability to donate to more than 30 different charities.
"We understand that consumers have many choices when it comes to shopping for convenience items," said Chris Mahoney, U.S. Branded Wholesale Manager, ExxonMobil Fuels Marketing Co. "Now through shopkick, we can express our appreciation to patrons, as well as encourage them to keep coming back by rewarding them every time they visit. Additionally, this program supports ExxonMobil's value proposition, as we look to innovate and build our overall loyalty offerings, which already includes return and earn, a pump price rollback program and program offers such as Speedpass and the ExxonMobil Personal Card."
According to shopkick, its smartphone app is valuable because it actually can detect a customer's presence in a store, allowing retailers to better tailor how their marketing dollars are spent.
"Exxon- and Mobil-branded locations have many of the products we all buy," said Doug Galen, chief revenue officer for shopkick. "With shopkick's rewards, consumers will love the convenience of earning rewards at ExxonMobil pilot market locations and then the ability to spend those rewards at our participating retailers.
Although ExxonMobil is the first in the convenience store and fuels industry to incorporate shopkick, 11 other retailers have already joined the loyalty program, including Target, Best Buy, American Eagle and Macy's.
Palo Alto, Calif.-based shopkick was founded in August 2010 by Kleiner Perkins' iFund, Greylock Partners and Reid Hoffman, founder of LinkedIn.