ExxonMobil Taps Joanne Davis Consulting
NEW YORK -- A source revealed that ExxonMobil recently hired Joanne Davis Consulting to handle its global creative and media review, Adweek.com reported.
According to the Web site, sources revealed that the consultancy based here were among other companies that competed for the assignment, although president Joanne Davis did not return messages for comment, and ExxonMobil declined to comment.
The Texas-based oil company is said to have began its search for media and creative consultancy earlier this fall.
According to Nielsen Co. data ExxonMobil has spent $111 million in major measured media last year, the figure down from 2008's total of $131 million, not including online spending, Adweek.com stated.
Currently ExxonMobil's media and creative initiatives are split among several agencies; however the company is looking into consolidating these initiatives, therefore using fewer agencies.