Family Dollar Adds to E-Cigarette Business

MATTHEWS, N.C. -- Family Dollar Stores is upping its competition with convenience stores. The locally based discount chain added Mistic electronic cigarettes to its product lineup.

Mistic will be introducing a three-pack of cartridge refills under $10 exclusively at Family Dollar locations. Available in both traditional and menthol blends, Mistic's three-pack will hit store shelves nationwide in April throughout the chain's 8,000 retail locations.

"Mistic is quickly becoming one of the more sought-after brands of electronic cigarettes both at the retailer and consumer levels," said John Wiesehan Jr., co-founder and CEO at Mistic. "We are continually revolutionizing the e-cig category by introducing innovative products that offer great value and taste, resulting in a truly authentic vaping experience that is attractive to traditional smokers looking for a unique alternative like Mistic."

In addition to the cartridge refills, the Mistic Black soft-tip disposable electronic cigarette will also be available this spring at Family Dollar, along with the Mistic 2 Starter Kit, which comes with a fully rechargeable electronic cigarette and battery, USB charger and two cartridges.

"The Mistic brand of electronic cigarettes represents value and quality, key attributes our customers look for in the products we carry throughout our growing retail chain," said Dave Yandow, buyer at Family Dollar. "Mistic's three-pack is an addition to our e-cig category, offering our customers an expanded choice of vapor products that best fit their needs."

Charlotte, N.C.-based Mistic electronic cigarettes are primarily sold through brick-and-mortar retail channels under the direction of its parent company, Ballantyne Brands. Mistic electronic cigarettes and vapor products are sold in approximately 40,000 retail outlets across the country, including Walmart, Walmart Neighborhood Market Stores, Rite Aid Drug Stores, Kangaroo Express, Circle K, Winn Dixie/Bi-Lo, and Food Lion.