Fresh & Easy Expands Green Commitment

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Fresh & Easy Expands Green Commitment

04/23/2008
EL SEGUNDO, Calif. -- Fresh & Easy Neighborhood Market underscored its pledge to respect the environment by announcing a new green building Web page, and its membership to a national greenhouse gas disclosure group, The Climate Registry, to go along with its "bags for life" campaign.

This tiered announcement appropriately coincided with the worldwide celebration of Earth Day. "We all have a responsibility to put thought into our impact on the environment," CEO Tim Mason said in a released statement.

Today, customers will receive the "bags for life" which are manufactured with recycled material and are also 100 percent recyclable. The bag is larger and more durable than a standard grocery bag and, if damaged, the company will replace the bag for free, forever, explained a company spokesperson.

The Green Building web page was also launched today and details the company's green building practices and incorporates a real time green energy meter from its 500,000 square foot solar panel on its Riverside, CA distribution center. The solar panels power roughly 30 percent of the energy used at the facility.

Building on it progressive platform, Fresh & Easy new affiliation with The Climate Registry (TCR) will raise help to raise the industry bar. TRC's mission is to build and expand greenhouse gas measurement in association with the California Climate Action Registry, a California-based voluntary greenhouse gas reporting organization of which Fresh & Easy is already a member.

"At Fresh & Easy, we take this responsibility seriously, and strive to be good stewards of the environment," Mason said in a released statement. "Collectively, we all can make a big difference."