Fresh & Easy Launches Multi-Buy Discount

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Fresh & Easy Launches Multi-Buy Discount

04/17/2009
EL SEGUNDO, Calif. -- Fresh & Easy Neighborhood Market unveiled a new multi-buy discount program, encouraging customers to buy larger quantities for less on a variety of products that will rotate every few weeks.

"Customers are telling us they are increasingly looking for ways to stretch their budgets because times are tight," said Simon Uwins, chief marketing officer at Fresh & Easy. "Fresh & Easy’s new multi-buy promotion will help customers save when they buy more, so they can feed their families for less money."

A few of the products that launched Fresh & Easy’s multi-buy promotion include:

-- fresh&easy Tea Bags, all varieties (20-count); any two for $3;
-- fresh&easy Marinades, all flavors (12.25-fluid ounces); Buy two, save 50 cents;
-- fresh&easy Sliced Bacon, (12-16 ounces); any two for $6;
-- fresh&easy Sliced Bread, (24-ounce); two for $5;
-- fresh&easy 4-count Apples, (Fuji, Red Delicious, Granny Smith and Gala); Buy two for $3;
-- fresh&easy non-fat and low-fat yogurt, all flavors (8 ounces); any six for $3;
-- Pampers Dry Big Packs, (Sizes 3-5); any two for $40; and,
-- Cesar Dog Food; buy five save 50 cents

Fresh & Easy customers can also now save 20 percent when they buy three or more fresh&easy prepared meals labeled with a "Buy More and Save" sticker. Fresh & Easy’s prepared meals are made fresh daily in the company’s kitchen, and are developed by a team headed by Fresh & Easy’s Chef Mike Ainslie. Like all Fresh & Easy brand products, these meals contain no artificial colors or flavors, no added trans fats and only use preservatives when absolutely necessary.

Earlier this year, following increased customer interest, Fresh & Easy added bigger packs to stores including diapers, laundry detergent, produce and cereals. The company also introduced larger-sized freshly prepared meals that feed four people for only $8.

In store expansion news, Fresh & Easy Neighborhood Market plans to enter Stockton, Calif., this summer with a 14,000-square-foot store in University Park—the first of several it may build in the area.

According to published reports, a developer said the Tesco-owned grocer signed a 25-year lease for the site.

While Fresh & Easy spokesman Brendan Wonnacott wouldn't comment or confirm plans for the store, he did say they are looking in the area.

Related News:

-- Fresh & Easy Celebrates Earth Day

-- Fresh & Easy Goes After Families