General Tobacco Makes its Largest MSA Payment

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General Tobacco Makes its Largest MSA Payment

04/20/2007
MIAMI -- General Tobacco, maker of GT One, Bronco, Silver and Vaquero little cigars, made its largest payment to the Master Settlement Agreement (MSA) to date of $100 million. The payment is part of its commitment to the multi-state agreement by tobacco companies to set strict guidelines for tobacco marketing and advertising, in addition to finding a $1.5 billion anti-smoking education campaign.

General Tobacco has given approximately $375 million to date, since joining the MSA in 2004.

"General Tobacco's voluntary participation and payments to the MSA showcase our commitment not only to the tobacco industry, but to our communities and youth as well," said J. Ronald Denman, executive vice president of General Tobacco. "We are dedicated to corporate responsibility, and intend to honor that by always providing superior quality tobacco products while exhibiting the highest ethical standards in all business dealings."

The MSA account was formed in 1998 with the Attorneys General of 46 states and five territories that changed the marketing, advertising and promotion for tobacco. General Tobacco voluntarily joined the MSA in 2004 to support the goal of public health and youth smoking reduction.