Even with the proliferation of smartphones, only one-quarter of convenience store foodservice shoppers surveyed by Carbonview Research, a sister company of Convenience Store News, said they currently have a c-store app on their device. This, despite the fact that more than 50 percent of the same surveyed shoppers belong to at least one c-store loyalty program.
Convenience at Your Fingertips
When consumers were asked what store apps they use, 7-Eleven and Speedway ranked among those used most widely. Competitively speaking, though, Walmart sits at the top.
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Nearly one-third of male consumers say they like to play games on their c-store apps.