Getting to the Core

Coffee Inclinations

A peek into some of the preferences of java purchasers

Coffee drinkers tend to be a particular bunch when it comes to the type of coffee they like and how it is prepared. To learn more about such preferences, Carbonview Research, sister company of Convenience Store News, recently surveyed 502 U.S. consumers who purchase ready-to-drink coffee at least once a month from any retail outlet. Among the interesting findings: Purchasers at c-stores, more than any other outlet (fast-food restaurants, doughnut shops, coffee shops, etc.), like to make their own coffee as opposed to having it prepared for them by a barista.

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