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Getting to the Core

Getting to the Core: Does ‘Clean Label’ Resonate With C-store Shoppers?

1/29/2018

The “C” in c-store doesn’t stand for clean label — yet. EIQ Research Solutions, sister company of Convenience Store News, recently surveyed consumers who visit a convenience store at least once a month and found that although c-store shoppers overall are not seeking clean-label snacks today, there are some demographics with a higher interest and a higher likelihood to buy if such products were available at their local convenience store. Two of these demographics are females and millennials both key targets for c-store operators looking to grow their customer base by attracting a new kind of clientele.

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