Getting to the Core: How Much Does Fuel Brand Really Matter?

Will motorists drive out of their way to purchase a specific brand of fuel? Will they pay more for a certain brand? To find out the answers to these questions and more, EIQ Research Solutions, sister company of Convenience Store News, recently surveyed hundreds of consumers who regularly drive a vehicle. Among the findings: Motorists are more willing to drive out of their way for a preferred fuel brand than they are to pay more.