GI Jewelry

GI Jewelry has seen success in Army and Navy stores with its religious necklaces featuring a 1-inch pendant of the Star of David or cross on a 24-inch beaded dog tag chain and is bringing the impulse-buy necklaces to convenience stores. The necklaces -- manufactured by official government supplier Auro Enterprises -- are made in the U.S. with 100 percent stainless steel and is genuine military issue -- the same as those worn by U.S. soldiers serving in Iraq and Afghanistan. The necklaces have a lifetime guarantee and retail for $11.95 and the company offers a guaranteed sale or money back.

GI Jewelry, Pegram, Tenn.
(615) 792-7947; www.gijewelry.com