Giant Eagle Forms Multiyear Partnership With Symphony EYC
PITTSBURGH — Giant Eagle Inc. has penned a multiyear partnership with Symphony EYC, tapping the company’s solutions spanning customer insights, personalized marketing, promotion, assortment and space.
Solutions from Symphony EYC will enable Giant Eagle to drive sustainable topline growth and customer loyalty through improved merchandising and promotions that are driven by customer data. This practice will also be integrated into internal processes and collaboration with suppliers, and combat constant competitive pressures, the companies stated.
Additionally, Giant Eagle will enhance its communications efforts with its customers leading to better targeted, more relevant conversations across all channels.
“Competition in our market isn’t new for us, nor is the knowledge that we must constantly get to know our customers better — we’ve been on this path,” said Ian Prisuta, senior vice president, non-perishables merchandising, Giant Eagle. “However, with each day, complexity within the business grows significantly, and we know that to make truly informed decisions —those that exceed customer expectations and lead to growth — we need highly sophisticated and proven solutions.
"In addition to better serving our customers, we need to cover the full value chain to include shared insights and enhanced strategies with our suppliers as well," he added.
Symphony EYC is headquartered in Braintree, Mass. It is a provider of software and services for insights-driven customer engagement, and partners with retailers and manufacturers to deliver increased margins, profits and loyalty by enabling a more consistent customer retail experience.
“You don’t run a business for 86 years without understanding what your customers want,” Symphony EYC Executive Vice President Jateen Patel said. “We’re excited to bring an added dimension to Giant Eagle, a company that ‘gets’ customer-centricity, but that also understands how new technologies fueled by customer insights are game changers in terms of deepening relationships … and personalizing the shopping experience for its customers.”
Based in Pittsburgh, Giant Eagle serves customers through more than 400 retail locations in Pennsylvania, Ohio, West Virginia and Maryland.