Giant Eagle Selects Behavioral Cluster Planning Solution
CHICAGO -- Giant Eagle will deploy Galleria’s Behavioral Cluster Planning solution, a behavioral-based clustering solution that provides consumer insight and analysis, the company reported. The solution will cluster Giant Eagle’s stores based on product and category performance to help the retailer gain more insight to its shoppers' needs to accurately meet customer demand.
An existing customer of Galleria, Giant Eagle is currently using Galleria’s Customer-Centric Merchandising and Promotional Display Optimization solutions and plans to roll out the Behavioral Cluster Planning solution in 2011.
"We continuously work to better understand our customers’ wants and needs to provide them with the best shopping experience possible," Dan Schnorr, senior director of retail space planning at Giant Eagle said in a released statement. "We continue to have great success with Galleria’s other merchandising solutions and look forward to deploying Behavioral Cluster Planning to further optimize sales opportunities and help ensure we have the right products for our customers in store."
Using Galleria’s automated application, Giant Eagle can cluster stores based on product and category performance, not pre-set assumptions and constraints. Through a combination of bottom-up and top-town methodologies, the solution accounts for critical factors including local demographics, sales patterns, store sizes and store locations, the vendor reported. This intelligent analytical process will enable Giant Eagle to determine the ideal amount of clusters for each category to ensure the benefits of localization are balanced against the costs of implementation. In addition, the ease the solution will allow Giant Eagle to perform a complete category cluster analysis within hours.