Goodyear to Rebrand 31 Pilot Truck Care Centers With Wingfoot Name

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Goodyear to Rebrand 31 Pilot Truck Care Centers With Wingfoot Name

04/06/2010
FORT SMITH, Ark. -- Goodyear's Wingfoot Commercial Tire Systems LLC subsidiary will rebrand 31 on-highway Pilot Truck Care Centers as Wingfoot Truck Care Centers in the coming weeks, according to a report by TireBusiness.com, which also stated the company plans to add 10 on-highway centers before year-end.

The 31 locations to be rebranded are operated by Wingfoot for Pilot Travel Centers under an agreement signed in 2005. The company also operates 150 traditional commercial vehicle service centers throughout the U.S.

"By unifying the planned new locations with the existing network under our Wingfoot Truck Care Center banner, we're bringing to customers the same services they've come to expect from Wingfoot," Mark Totten, Wingfoot's vice president of marketing, said in the TireBusiness.com report.

Additionally, all locations under the Wingfoot brand umbrella are part of Goodyear's fleetHQ servicing network, which offers programs for participating owner-operators and fleets to purchase tires, retreads and service on the road at the same price as they negotiated with their local Wingfoot location, the report stated.

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