Grab a Larger Share of OTP Market Growth
NATIONAL REPORT -- Other tobacco products (OTP) continue to grow faster than cigarettes on a dollar sales basis, resulting in OTP share increasing over 3 percentage points between 2002 and 2011 and now representing about 10 percent of total tobacco sales in convenience stores.
Grabbing a larger share of the market growth requires that retailers understand not only where the opportunities are, but how to also best execute against them. For instance, new products have drawn much interest in recent years while the industry learns how to effectively support at retail, which is the case with Electronic Cigarettes and SNUs. Changes in manufacturers' retail programs are affecting how retailers manage segments like Smokeless and Cigars. And, as major Cigarette manufacturers expand their presence in OTP, it's changing how this category is managed at retail.
A new free webcast from Convenience Store News on Tuesday, Nov. 13 at 2 PM will put these various issues into perspective. In this webcast, experts will examine sales trends and help retailers understand how they could manage OTP going forward to optimize these growth opportunities.
During this webcast, David Bishop, Managing Partner of Balvor LLC, and Joe Teller, Director of Category Management at Swedish Match will:
- Provide fresh retailer insights from recently completed and exclusive Balvor/CSNews retailer tobacco study;
- Highlight key and current trends in the category from a range of data sources; and
- Share their views related to the current state and direction of OTP at retail.
Consider that OTP's contribution to tobacco profits has grown more than 10 percentage points over the last 10 years, representing now nearly one-fifth of a convenience store's gross profits generated from the sale of tobacco products. So if you’re a convenience store retailer, you don't want to miss this event. To register, click here.
This webcast is sponsored by Swedish Match, one of the leading manufacturers and sellers of other tobacco products.