Gulf Begins Loyalty Program for Electricity Customers

FRAMINGHAM, Mass. — Gulf Oil LP is launching a loyalty program that will directly reduce its customers' Gulf Electricity bills and let them earn free gasoline at Gulf gas stations. In partnership with loyalty platform provider Billaway, Gulf is enabling customers to convert qualified spending on everyday purchases to these customer rewards.

Gulf Electricity residential and small commercial customers throughout five of Gulf's six New England states and parts of New York will be able to take part in the new loyalty program. Qualified purchases can be made at more than 25,000 retail locations and on thousands of websites, the company said.

"The Billaway solution was the best in the market for Gulf," said Gulf Oil Senior Vice President and Chief Marketing Officer Rick Dery. "Millions of consumers already know and trust Gulf's brand name from our 110-year history, so we wanted to partner with a company we could trust to provide an outstanding program for our customers."

When Gulf Electricity customers sign up at www.gulfelectricity.com/Power-Points, their account is immediately loaded with $10 to jumpstart savings. They can earn additional rewards by referring friends and family members to the program through the Power Points portal. Each account that signs up will add $10 to the referrer's account.

The program is designed to be flexible, allowing points to be converted to reduce Gulf Electricity bills or earn $50 Gulf cards for the purchase of gas or other items at any of the more than 2,500 Gulf stations, according to the announcement.

"Billaway has worked closely with Gulf Oil for almost a year to make sure the program met the standards their customers have grown to expect," stated Billaway CEO Paul Harkins. "Even though we have hundreds of companies utilizing the Billaway reward platform to enhance their relationships with their customers, Gulf represents a leap for Billaway in providing free gasoline to Gulf Oil customers by converting their qualified everyday spending. We could not be more excited about our partnership with Gulf."

Framingham, Mass.-based Gulf Oil LP is a national branded supplier of motor fuels throughout the United States and its territories. The company distributes motor fuels through a network of more than 2,500 branded gasoline retail centers, 12 proprietary oil terminals and more than 130 other supply points.