Gulf Oil Investing in Mobile Payment App Rollout
WELLESLEY HILLS, Mass. — Gulf Oil has launched Gulf Pay, a new mobile payment application powered by P97's PetroZone mobile commerce platform.
The mobile payment app will enable Gulf customers to navigate to the nearest Gulf gas station, pay for fuel at the pump, and purchase products inside the convenience store with fast, simple, and secure mobile payment technology, according to the company.
Gulf Pay users can also use the app to access live pricing and view location offerings.
"Customer experience is a priority at Gulf as we aim to constantly evolve with our customers' needs," said Chief Commercial Officer Todd O'Malley. "Mobile payment technology is changing the retail experience and the Gulf Pay app enhances transaction security and further delivers on our commitment to provide high-quality products and services in a fast and convenient environment."
Each Gulf Pay transaction is authorized securely, the company stated.
"Gulf has always aimed to remain vigilant in our efforts to prevent fraud at the pumps and in stores while providing our customers with an exceptional experience," said Margaret McDonnell, senior director of credit card operations at Gulf Oil. "Mobile payment is a contactless transaction, meaning that it is extremely effective against today's most commonly used fraud techniques."
The app will provide exclusive offers on both fuel and in-store products at participating locations. Customers will be able to tailor in-app preferences to their specific needs.
"Our partnership with Gulf Oil is a huge leap forward for the retail fueling industry," said P97 CEO Donald Frieden. "With their investment in PetroZone, Gulf will be able to increase the effectiveness of their marketing spend by delivering relevant digital offers resulting in more meaningful relationships with consumers."
Gulf plans to expand the Gulf Pay app by teaming up with leading mobile wallets and technologies. The company has signed an agreement to partner with MasterCard and will accept MasterPass through the app.
The pilot program will launch at Gulf retail fuel locations throughout select New England and New York markets in the first half of 2017 with plans to extend the app's availability into additional markets in 2018.
Gulf Oil is a refined products terminaling, storage and logistics business, as well as a distributor of motor fuels throughout the United States. It owns and operates a network of 17 terminals with more than 14 million barrels of refined product storage capacity in the Northeastern U.S.