Gulf Oil Reaches Sponsorship Deal With NHL's Penguins

WELLESLEY HILLS, Mass. — Gulf Oil is going home — sort of. The oil company has formed a major sponsorship agreement with the National Hockey League's (NHL) Pittsburgh Penguins.

Gulf's former headquarters was located in Pittsburgh, and the sponsorship further represents the company's ongoing investment in the Pennsylvania market and strong commitment to helping its customers and communities thrive, according to the comapny.

At the start of the 2017-2018 season, new Gulf signage will appear throughout the PPG Paints Arena where the hockey team plays. The signage includes dasherboards, LED ribbon boards and digital advertising.

"Gulf Oil has such a rich history of support for the Pittsburgh region, and we're excited and proud to add their iconic brand to the Pittsburgh Penguins family," said Terry Kalna, senior vice president of sales and broadcasting for the Penguins. "We salute Gulf's continued commitment to the people of western Pennsylvania and look forward to working with them to benefit Penguins fans everywhere."

The sponsorship also includes support of events outside of hockey, including both community and charitable initiatives.

"By partnering with one of the top hockey teams in the country, we can engage consumers across the United States and extend our brand's recognition while continuing to support our historic home," said Nikki Fales, marketing manager, Gulf Oil.

Gulf Oil is a refined products terminaling, storage and logistics business, as well as a distributor of motor fuels throughout the United States. It owns and operates a network of 17 terminals with more than 14 million barrels of refined product storage capacity in the Northeastern U.S.