Heineken to Host Latino Cultural Experience in New York This Summer

NEW YORK -- Trendsetting Latino artists, musicians, DJs, filmmakers and tastemakers will unite under one roof in New York this summer at "The Spot by Heineken." In partnership with Remezcla, a leading creative house and content authority on emerging Latin culture, The Spot by Heineken aims to be a place that inspires and connects everyone to Latin music and culture. The three-week initiative combines all elements of a performance space, art gallery and local hangout.

Located in the heart of Soho's Nolita neighborhood, The Spot by Heineken launches on July 13 with more than 12 events bringing together a mass audience for live concerts, art exhibits and film screenings, thoughtfully curated by the expertise of Remezcla. Kinky, Tego Calderón, La Mala Rodríguez, Vico C and Carla Morrison and the New York International Latino Film Festival are just some of the artists and partners who will be part of The Spot by Heineken's lineup. Content from The Spot by Heineken will also live digitally via www.remezcla.com/TheSpot, a multimedia hub that provides access to events, as well as original videos, music and interviews of the performing artists.

"Latin music and culture have revolutionized urban trends, so we're thrilled to be partnering with Remezcla to offer our audience an enhanced cultural experience this summer," said Carolyn Concepcion, brand manager of Heineken. "The Spot by Heineken offers the community access to some of today's hottest and more unique Latinos in the music and art world through an engaging platform, all while strengthening Heineken's support of creative and innovative minds in the Latino community."

The Spot by Heineken will include the participation of more than 30 artists and organizations. Partners and the final lineup will be announced in the coming weeks. The public will be able to preview the space and get exclusive information about the events by registering on www.remezcla.com/TheSpot.