Hostess Collaborates on Country Music Promotion

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Hostess Collaborates on Country Music Promotion

07/07/2017

KANSAS CITY, Mo. — Hostess Brands LLC has teamed up with the Country Music Association (CMA), Sony Music Nashville and Brad Paisley for a sweet summertime collaboration.

This summer, select Hostess Twinkies and Donettes items will include a code providing access to a Spotify playlist created by Paisley, which will give consumers an opportunity to enter for a chance to attend the 51st Annual CMA Awards in Nashville on Nov. 8. 

One grand-prize winner will win a three-day/two-night trip for two to the awards show. The trip includes roundtrip transportation, two nights’ hotel accommodations and two tickets to the show.

The special code will be available in multipacks of Twinkies, Chocolate Peanut Butter Twinkies, Chocolate Cake Twinkies, Fudge Covered Twinkies, and Banana Twinkies, as well as in bags of select Donettes flavors.

“Hostess Brands is delighted to partner with Brad Paisley on this exciting summer initiative — a move which is sure to delight Hostess enthusiasts and music lovers alike,” said Keith Peterfeso, brand director of Twinkies at Hostess Brands. “The collaboration also provides a great opportunity to highlight the innovative, new Twinkie flavors Hostess has rolled out in recent months — such as Chocolate Peanut Butter Twinkies, which only recently landed on store shelves.”

Hostess kicked off the campaign at CMA Music Festival last month.

“This partnership is a perfect example of four brands working together to deliver a surprise-and-delight opportunity for the consumer,” said John Zarling, executive vice president, marketing & new business, Sony Music Nashville. “By aligning Sony Music Nashville’s Brad Paisley, Hostess, Spotify and the Country Music Association into the marketing mix, all parties win. We are excited about this collaboration to promote [Paisley’s latest album] Love And War, the Hostess Summer Playlist and an opportunity to attend the CMA Awards to Hostess enthusiasts.”

Full sweepstakes rules and guidelines and can be found at http://hostesssummerplaylist.com/.