Hot Stuff Appoints New Senior VP of Sales

SIOUX FALLS, S.D. -- Hot Stuff Foods/Lettieri's appointed Todd Friese as senior vice president of sales for Hot Stuff Foods. Friese was previously employed with Hot Stuff for 14 years in a variety of franchise development leadership roles, the company reported.

He left the company to work for former Hot Stuff parent company, Schwans Food Service, as its director of global military and other non-commercial efforts. In his new role with Hot Stuff Foods, Friese will be responsible for all of Hot Stuff's development efforts, including franchise sales, military, college and university, and healthcare.

"We are thrilled to have Todd back on the team," Hot Stuff Foods/Lettieri's President and CEO Jim Ilaria said in a statement. "Having our entire sales efforts rolled up under Todd's leadership will strengthen our development efforts and allow us to address the market in a seamless manner."

Hot Stuff Foods franchises and/or licenses its branded food concepts in more than 1,200 locations in the U.S., Canada, Europe, Middle East and Asia. The company also offers Hot Stuff Foods Xpress and Lettieri's Food To Go through distributors across the country.

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