Hough Petroleum Seeks to Optimize With PriceAdvantage

EWING, N.J. — Hough Petroleum selected PriceAdvantage software to streamline fuel pricing strategies at its owned and operated convenience stores and gas stations throughout New Jersey.

According to PriceAdvantage, Hough Petroleum selected its products based on the software’s ability to centralize critical fuel pricing data and present it in a strategic format, as well as create automated prices changes with price change confirmation from a mobile device.

“We know that PriceAdvantage will help us optimize our prices to take advantage of market opportunities,” stated Gary Hough, president of Hough Petroleum. “Additionally, it will provide us with a level of confidence knowing that not only are we making more strategic pricing decisions but I will receive confirmation that those price changes were made when requested.”

Hough selected the PriceAdvantage SaaS solution to leverage the benefits of a cloud service model including low upfront cost, ease of implementation, and the maintenance and infrastructure cost benefits, the company said.

“Hough is like many other family-owned fuel retailers; they can no longer effectively compete with the larger chains by using spreadsheets, emails, and phone calls to manage their fuel pricing,” said Chip Stadjuhar, president and CEO of PriceAdvantage parent company Skyline Products. “Our software will not only save them man hours, but it will give them real-time insight into market changes and opportunities.”

Colorado Springs, Colo.-based PriceAdvantage’s software solutions are intended to allow fuel marketers to execute their fuel pricing strategy faster and more accurately.

Ewing-based Hough Petroleum was founded in 1945. Its fuel sites are branded under the CITGO, BP and Gulf monikers.