How to Manage your Club Programs
Date: Thursday, January 26, 2017 2:00 PM EST
Club programs are the status quo, but are they helping or hurting your brand?
While club programs are a necessary part of the convenience store industry, are you seeing a lift in sales or increased visit frequency from them? In this webinar, we will take a look at how club programs are hurting your brand and how making small changes will have a positive impact on your revenue. Club programs motivate customers to visit more and spend more with each visit but crucial program design decisions can impact performance including engagement and activity. Learn how to get the most out of your club programs. Attend this 30-minute webinar to get started.
You'll learn:
- Why your club programs are not producing maximum return.
- How to structure clubs to increase revenue.
- Why you should use expiration dates.
- How to optimize your club programs to produce the greatest return.
Don't miss this webinar on January 26th at 2:00 pm EST. You'll walk away energized with new ideas to take your club programs to the next level.
Speakers:
Michael Zubkoff – Technical Consultant, Paytronix
Kimberly Otocki – Marketing, Paytronix
Moderator:
Linda Lisanti, Editor-in-Chief, Convenience Store News