Hy-Vee Selects Symphony EYC to Personalize Shopping Experience

WEST DES MOINES, Iowa — Convenience store and grocery chain Hy-Vee Inc. inked a multi-year contract with Symphony EYC to employ the software and service provider’s Customer-Centric Retail and Amplify solutions.

According to Boston-based Symphony EYC, its Customer-Centric Solutions provide behavioral analytics and insights to help retailers better understand who their customers are, their lifestyle preferences and how they can deepen their customers' baskets and trips, resulting in better assortments, more effective pricing and promotions that grow customer loyalty, increased sales and new customers.

"We were looking for a solution that could help us create a highly personalized, relevant shopping experience for our customers," said Matt Ludwig, senior vice president and chief information officer at Hy-Vee. "We look forward to making more customer-oriented business decisions with the Symphony EYC Customer-Centric Retailing and Amplify solutions."

West Des Moines-based Hy-Vee has worked with Symphony EYC since 2015 in an effort to better understand its customers via analytics and reporting capabilities.

"It is a real honor for Symphony EYC to be associated with Hy-Vee, one of the most highly regarded supermarket chains in the industry," said Jateen Patel, SVP Symphony EYC. "We are excited to be part of Hy-Vee's continued evolution as they personalize their customer marketing interactions."

Hy-Vee operates both convenience stores and grocery stores in eight Midwestern states: Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin. As CSNews Online reported last month, the company is looking to aggressively add c-stores in the Minneapolis-St. Paul Twin Cities region.