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Inside the Consumer Mind

The Importance of Product Proficiency


When choosing which retailers to shop at, nearly half of convenience store customers say the shopping experience at each retailer is important to them and a factor in their decision-making. These days, what a positive shopping experience means to them is, foremost, the price of products and the products they need being in stock — not surprising considering the supply chain and inflation difficulties that are currently challenging the retail industry. The 2022 Convenience Store News Realities of the Aisle Study, which surveyed 1,500-plus consumers who shop a c-store at least once a month, uncovered the following insights:

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