Inside the Consumer Mind: Fare Expectations

As more convenience stores elevate their foodservice offerings, consumers are setting their expectations higher. They want high-quality, good-tasting and fresh foodservice options — but at a value, according to the 2020 Convenience Store News Realities of the Aisle Study, which surveyed 1,500-plus consumers who shop a c-store at least once a month. Other key foodservice-category findings from the study include: