Inside the Consumer Mind: Get to Know the CBD User

There's strong consumer interest around hemp-derived cannabidiol (CBD) products today. One in four Americans say they use CBD products on a daily or as-needed basis, and roughly 40 percent of U.S. adults aged 21 and over indicate a willingness to explore CBD under the right conditions. In light of the growing interest around CBD, several new consumer studies have been released recently. Here’s a look at some of the latest insights.