International News: CBX's New C-Store Prototype Listo! Debuts

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International News: CBX's New C-Store Prototype Listo! Debuts

06/16/2008
NEW YORK -- PRIMAX, a new fuel brand born after the acquisition of 165 former Shell locations in Peru and 60 in Ecuador, announced the grand opening of the Listo! c-store prototype in Lima, Peru, an effort directed by New York-based CBX.

Joseph Bona, president of CBX's retail division, explained that Listo, Spanish for "quick," was designed to underscore a convenient, contemporary, warm environment, which is complete with a full-service Banco Credito bank.

The exterior incorporates an angular canopy over the forecourt, combining industrial metal with brick and floor-to-ceiling glazing. "The effect is at once modern and dynamic," Bona said in a released statement. "And the store's curved street front elevation allows the interior to project through to the street, drawing attention inside to the colorful and light-filled space."

Bona noted that overhead, translucent acrylic ceiling panels in the main sales area create a reflective surface, amplifying the illusion of height and brightness. For foodservices, CBX tapped into native elements.

"We wanted guests to view Listo! as a destination for food and beverages while projecting an authentic food experience," Bona said in a released statement. "Warm wood floors highlight foodservice seating and the wine department, while hues of soft ochre and cappuccino used throughout the prepared food area create a warm and appetizing shopping experience," he continued. "Overhead, darker ceiling panels used over the seating area and service counters help create an intimacy not found in typical c-stores."