Introducing Koupon Insights: An Annual C-Store Insights Report
Over the past few years, brands and convenience stores have been asking some big questions — Am I using the right offers? Should I be launching more offers? Are my offers driving an ROI?
So, Koupon went to work. We spent months collecting billions of data points across digital promotions and in-store transaction data, all in an effort to dig deeper into how consumers redeem offers in c-stores and how they make buying decisions.
Today, we are excited to announce the launch of Koupon Insights, the leading promotion insights in the c-store industry. In this report, we share a glimpse of what we’ve learned to help marketers launch data-driven promotions.