Join the Club

Loyalty programs are becoming a must-have tool for convenience store operators to build up their customer base. However, retailers may need to rethink how they market their programs, especially to their foodservice shoppers. According to a recent survey by Carbonview Research, a sister company of Convenience Store News, roughly 40 percent of both males and females do not belong to any c-store loyalty program. When asked why, several responded they didn’t even know the program existed.