Trace & Track
RACS is just one of step Juul is taking to combat youth vapor use. The company is also rolling out its Track & Trace program for its devices in the United States. The program's goal is to trace confiscated Juul devices through the distribution chain and identify where the product was sold.
"We have piloted our Track & Trace program in the Houston area over the past 20 weeks, including a digital advertising awareness campaign to inform educators, school administrators, law enforcement, and parents on how they can help us locate the source of Juul device sales to minors by entering the device serial number into our online portal. For devices that have been reported, we have already seen significant improvement in traceability," the company explained. "We plan to build on our success in Houston by expanding the program nationally."
As of today, approximately 50 percent of Juul devices in the U.S. market are fully traceable, and the company expects nearly 100 percent to be traceable within 90 days.
"If we see that reported devices are consistently being sold from the same retailer, we will specifically target those stores with our secret shopper program," it added.
In addition to these steps, Juul previously:
- Banned the online sales to anyone under 21;
- Has given its support to Tobacco 21 laws;
- Stopped selling non-tobacco and non-menthol based flavored Juul pods to traditional retail stores;
- Boosted its online age-verification process;
- Conducted more than 2,000 secret shop visits per month; and
- Shut down its U.S.-based Facebook and Instagram accounts.
"Today's actions are a continuation of these efforts. However, we know that even these strong measures will not make this issue disappear overnight — youth vaping emerged over the course of several years and will take at least that long to address," the company said.