Kangaroo Express Brings FanCam to Duke-UNC Rivalry
CARY, N.C. -- The Pantry Inc. is bringing its Kangaroo Express FanCam to thousands of fans at Cameron Indoor Stadium tonight when Duke University takes on rival University of North Carolina. Duke is the first college program to use the FanCam technology and offer an interactive photo to its fans and season ticketholders.
Prior to tipoff an ultra-high definition, five-billion pixel, panoramic image will be shot from the center of Coach K Court. The 360-degree image will capture the entire arena, taking three to five minutes to shoot, encompassing the team spirit and anticipation of each fan. After the game, Cameron Crazies can browse the image and zoom in to find themselves or friends. They can then tag themselves in the image and share it via e-mail, Facebook and Twitter.
The in-state rivalry extends off the basketball court as well. In the Kangaroo Express Battle for Bean Street Duke is currently behind UNC and North Carolina State, representing only 23 percent of all university cups sold, according The Pantry. The one with the most cups tallied by April 1 will win a $20,000 donation to the charity of its choice from Kangaroo Express, as CSNews Online previously reported.
"The FanCam is the first-of-its-kind opportunity for college basketball fans and Kangaroo Express is eager to see the various ways Duke supporters display their personal team spirit before the Carolina game," said John Fisher, senior vice president of marketing at The Pantry. "We want to see the same level of support that the Cameron Crazies provide Duke's basketball team on the court play out in the Battle for the Bean Street. It is up to Duke fans to rally support behind their university and win the grand prize donation for the Duke Cancer Institute."