Kash King Drives Sales with Cash Only Model

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Kash King Drives Sales with Cash Only Model

JASCKSON, Miss. -- Building on the success of similar campaigns, a gas station that opened on U.S. 49 at the I-59 exchange here this week with a $3.10-per-gallon price offering caught consumer attention.

Kash King opened in the former location of a RaceTrac gas station, its bright-green veneer and name underscoring its business model: cash only.

"We’re just trying to give the best gas for the best price," store manager Venu Durga told the Clarion Ledger.

While the average price of gas in Mississippi was $3.62 a gallon Thursday, Ross Whiteside, manager of nearby Stuckey’s, said they too dropped their price to $3.10 a gallon.

"There’s a new business that just opened and we’re pricing along with them," he told the paper. "We call in the pricing around us, and they tell us where to price because of our competitors."

For motorists, Kash King’s approach is not an issue. "I was driving and going home, then I saw the sign and I couldn’t pass it up," Mary Cooper, who stopped to fill her Jeep Laredo, told the paper. "It’s very exciting," she said. "It actually reminds me a lot of Katrina with the lines."

Across the street from Stuckey’s, pumps were empty at the British Petroleum station, according to the paper. Felicia Young, a station attendant, said the company dropped the price to $3.21 but could go lower.

"We were told that we’re not going down any further today, but we don’t know how long it will be like this," she told the paper. "It’s been crazy. We’ve had people coming all the way from Bassfield just to get gas."

To learn more about gas retailers giving discounts for cash transactions, see "Dash for Cash" in the Sept. 8 issue of Convenience Store News, or visit the special features section on www.csnews.com.