Kelley's Market Upgrades Website, Launches Mobile App

ROCKFORD, Ill. -- Kelley's Market launched a new, upgraded website and its first mobile application (app), both powered by OpenStore by GasBuddy.

"We are tremendously excited to bring the new and improved Kelley's Market website to our customers," said John Griffin, president and CEO of parent company Kelley Williamson Co. "The site and the app offer us seemingly unlimited opportunities to stay in touch with our customers, so we can continue to offer them the products and services that best meet their convenience needs."

The new Kelley's Market app features updated gas prices, locations, in-store promotions and more. Customers can send feedback from their smartphones and receive time-sensitive electronic mobile coupons.

"We help our clients identify new opportunities, make choices between those opportunities and optimize their customer experiences to attain and sustain market leadership," said Jason Toews, co-founder and CEO of OpenStore by GasBuddy. "OpenStore is a complete turnkey social technology solution that will support Kelley's Market strategies to reach its customer with targeted marketing and powerful messaging."

Rockford, Ill.-based Kelley's Market is an ExxonMobil distributor that operates nearly 50 gas stations and convenience stores. The company was founded in 1926.

OpenStore by GasBuddy is a subsidiary of OPIS (Oil Prices Information Services).

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