Kellogg's Food Away From Home Looks to 'Grow Greatness'

ELMHURST, Ill. -- Kellogg's Food Away From Home has launched the Kellogg's "Grow Greatness" program, according to a QSR Magazine report.

The program is designed to help foodservice operators overcome some of their daily challenges, grow their business and increase customer loyalty by providing registrants with the latest product trend news, attention-grabbing collateral, complimentary Kellogg's items, and customized business solutions tailored to meet the needs of their customer demographic, according to the report.

"Kellogg's Food Away From Home is always looking for ways to provide the best possible customer experience -- both online and offline," said Marianne Working, customer marketing manager for Kellogg Company. "The 'Grow Greatness' program is just one example of our ongoing commitment and dedication to the foodservice operator community."

The company's refreshed online destination,KelloggsFoodAwayFromHome.com, is meant to be an ultimate resource for foodservice operators, housing proven business-building tips and customizable tools tailored to each segment; innovative, on-trend recipe ideas; up-to-date nutrition information to ensure guideline compliance; new product information; and more, according to Kellogg Co. It is optimized for mobile devices and tablets, and shareable via social networks and e-mail.