Kraft Foodservice Introduces Unified Beverage Platform
NORTHFIELD, Ill. -- Kraft Foodservice, a division of Kraft Food Groups Inc., launched Bev1 Brands, a platform that unifies Kraft's hot and cold beverage brands. The purpose of Bev1 Brands is to provide operators with everything they need to meet their demands, including products, equipment, merchandising and service support.
The Bev1 Brands umbrella includes the following Kraft brands:
- Capri Sun juice pouch drinks
- Country Time lemonade
- Crystal Light non-carbonated, sugar-free drink mix
- General Foods International café-style coffee beverages
- Gevalia premium coffee
- Maxwell House
- Tassimo Pro specialty coffee beverages
- Yuban 100-percent, premium arabica coffee
In addition, Bev1 Brands' National Equipment Center will ensure equipment runs at peak efficiency with routine service updates and maintenance. Foodservice operators will have access to 24-hour customer service representatives and a national network of approved service companies to ensure immediate solutions and complete support, the company stated.
Kraft Foods Group Inc. is one of North America’s largest consumer packaged food and beverage companies, with annual revenue of more than $18 billion.