Krispy Krunchy Opens 150-Plus Sites This Year

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Krispy Krunchy Opens 150-Plus Sites This Year


LAFAYETTE, La. -- Krispy Krunchy Foods, a quick-serve restaurant (QSR) concept with more than 700 retail locations in 23 states, opened seven stores last week, bringing its total openings for the year to 159.

The company said 94 new locations opened in the second quarter of this year, compared with 65 new store openings in the first quarter. The most recent store openings were in:

  • Georgetown Truck Stock, Georgetown, Miss. (Jackson market)
  • Delta Mini Mart, Monroe, La. (Jackson market)
  • Southern Convenience, Sunset, La. (Louisiana market)
  • Dairy Mart, Louisville, Ky. (Louisville market)
  • Bowling Quick Stop, Manchester, Ky. (Knoxville market)
  • MAPCO #3299, White House, Tenn. (Nashville market)
  • Uncle Boomba's, Oxford, Mich. (Detroit market)

"We are delighted at the growth we are experiencing this year," said Dan Shapiro, executive vice president of Krispy Krunchy Foods. "We think it's a validation of the quality of the brand and the great support our customers get from our company."

Krispy Krunchy Foods' goal for 2011 is to achieve a total of 454 new store openings. By market, the company's targets include 20 new openings in the Louisiana market; 26 in Dallas/ETX; 24 in Nashville; 28 in Louisville; 20 in central Alabama; 20 in Memphis; 36 in Jackson/ETX; 22 in Atlanta; 20 in south Florida; 17 in St. Louis; 20 in Columbia; 20 in the Gulf Coast; 20 in Chicago; 21 in the Great Plains; 20 in the Midwest; 24 in Detroit; 20 in Virginia; 16 in Little Rock; 20 in Cincinnati; 12 in Knoxville; 16 in Charlotte-Phil; and 12 in Charlotte-Dub.

Krispy Krunchy Foods features Cajun-style chicken, always fried in zero trans fat oil, as well as pizza, Cajun chicken tenders, jambalaya, Boudin Bites (Cajun rice balls), catfish and honey butter biscuits. The program is completely customizable and has no franchisee or royalty fees. It is designed to give operators a professional and branded image, combined with the ability to deliver quality food at a low price. The branded look includes a full graphics package, layout, design and scale drawings. The program may be co-branded with another food program and can use existing on-site equipment. Krispy Krunchy Foods provides training and support programs.