Kroger C-store Coffee Rebranding Design Garners Win for GSP

CLEARWATER, Fla. — Retail services provider GSP won two 2016 American Graphic Design Awards for its work with Kroger.

GSP won in the POP/display/signs category for its coffee rebranding project for Kroger convenience stores. It features a simple color palette, white-washed wood, lifestyle imagery and fun coffee statements that reinforce the theme "Life begins with great coffee."

The project is currently being rolled out to Kroger stores.

GSP also won for its branding/identity work on a food court design for future Kroger grocery stores. It created five distinct food brands that could be featured in a new food court, each of which has its own graphics package that includes a naming idea, back wall, menu system, associate apparel and packaging.

"We're proud of the work we did for Kroger," said Steven Cohen, GSP's vice president of design services. "They always challenge us with great projects we love to do. We design with their needs in mind first — but it's also very nice for our talented design staff to be recognized by GDUSA as among the best in graphic design."

The 53rd Annual GDUSA American Graphic Design Awards were sponsored by Graphic Design USA magazine and showcase the best in design work across multiple mediums, including point-of-purchase, interactive, print, packaging and more.

Cincinnati-based Kroger's family of convenience store brands, including Kwik Shop, Loaf 'N Jug, Tom Thumb and Turkey Hill.

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